CASE STUDIES
Real campaigns. Real numbers. Social media work that actually moves the needle for brands across India.
A Hathras-based fashion boutique had no social presence and zero engagement. Their content was inconsistent, had no visual identity, and the owner was posting randomly without a strategy.
I audited the brand, built a 30-day content calendar, redesigned the feed aesthetic with a cohesive navy-and-gold palette, scripted 8 Reels, and set up a Meta ad campaign targeting women aged 18–35 in UP.
In 3 months, Instagram followers grew from 240 to 18,400. Engagement rate went from 0.8% to 7.2%. Two posts went viral, each exceeding 500K views organically.
A local service business in UP was spending money on Facebook ads with no ROI. Campaigns were running without proper targeting, and ad creative was stock-photo generic with no local relevance.
I rebuilt the entire campaign from scratch — new audience targeting segmented by city (Hathras, Agra, Mathura), new Hindi ad copy, UGC-style video creative, retargeting funnel, and daily budget optimisation.
Within 60 days, cost per acquisition dropped by 64%. The campaign achieved 3.2× ROAS. Monthly revenue from digital increased from ₹40,000 to ₹1.28L.
A new devotional page focused on Krishna/Radha-Krishna content had 0 followers and needed to build an authentic following without paid ads. The niche is spiritual, so content needed deep cultural sensitivity.
I developed a content series blending storytelling, Bhagavad Gita verses, Krishna life lessons and relatable devotional poetry — all in authentic Hindi. Posting schedule was 2× daily, timed for morning and evening puja time.
The page gained 500,000 organic followers in 6 months. 12 posts exceeded 1M views each. The page became a go-to for Hindi Krishna content across India.
A D2C beauty brand wanted authentic UGC content for their Instagram targeting Tier-2 India audiences. Previous influencer content felt scripted and had low saves/shares.
I created a 5-video UGC series — honest product reviews, tutorial content and 'before/after' Reels in Hindi. Content was filmed in a natural, relatable style with local context that resonated with the target audience.
Average save rate was 8.4% (industry average: 2%). The brand's Instagram conversion rate increased 42%. One reel reached 2.3M views organically.
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Every brand has a story worth telling. Let's make yours one that people remember.